Investor Case Study · Confidential — Shared by Invitation
The Career
Intelligence Gap.
Working Americans build years of real experience — and cannot articulate it when their careers depend on it. AI has made polished career content abundant; trusted, user-governed proof of real work is now the scarce asset. ProofLayer is built to own that ground.
25
Founding Customer
Seats · Paid, By Invitation
$0
Marketing Budget
Spent To Date
166
Specified Requirements
in the Full Platform Build
100%
User-Governed Truth —
Nothing Invented
01 — The Problem
People build real experience —
but can't prove it.
In every critical career moment — interviews, performance reviews, salary negotiations, promotions — professionals are forced to reconstruct their professional story from memory. And they consistently undersell themselves.
This is not a confidence problem. It is a documentation and structure problem — and it compounds across an entire working life.
The interview freeze
"Tell me about a time..." — and years of real work go blank. People lose opportunities not because they lack experience, but because they cannot recover it on demand.
Behavioral interviews are the standard
Structured, story-based interviewing dominates modern hiring. Story preparation is required — not optional — yet almost no one keeps a record to prepare from.
The AI trust collapse
AI made polished claims free — and recruiters are drowning in identical, unverifiable applications. Traceable, user-approved proof is becoming the scarce, valuable signal.
02 — The Solution
A lifelong career
proof system.
ProofLayer captures a person's real work in their own words, separates fact from interpretation, requires their approval, and turns approved proof into career materials — across the full career lifecycle, not just one job search.
Other tools give you a template. ProofLayer builds documented, user-governed proof — organized, privately scored, and ready to deploy at the exact moment it's needed.
01
Capture
Guided prompts turn raw notes, bullet points, and rough memory into structured input. No polished writing required.
02
Structure
AI organizes the user's real input into interview-ready STAR-format stories — built only from what they actually did.
03
Score
Every story receives a private Clarity Score, visible only to the user. Coaching questions strengthen weak areas.
04
Deploy
A reusable dossier — ready for any interview, review, negotiation, or career moment. The user's, permanently.
03 — Market Opportunity
A defensible position
in a crowded market.
Career tools, coaching, and professional development are large, established markets — and AI has crowded them with résumé generators, mock-interview apps, and STAR-story writers. That crowding is the opportunity: when polished output is free, the differentiator is trusted input. ProofLayer competes on visible, user-governed truth and traceability — the one thing generic AI cannot manufacture.
Where ProofLayer is different:
LinkedIn
Helps you broadcast a profile. Does not capture, structure, or govern the truth of your actual career stories.
Resume Tools
Format your history. Don't preserve your source words, separate fact from interpretation, or require your approval.
Generic AI / ChatGPT
Generates plausible scripts — and will happily invent. ProofLayer structurally cannot: claims trace to the user's real record or they don't appear.
Interview Prep Apps
One-time prep, not a compounding record. No provenance, no user-approved proof, no career-long reuse.
04 — Business Model
Simple pricing.
A deliberate first launch.
ProofLayer launches with a controlled founding cohort of 25 paying customers — real willingness-to-pay validation with white-glove attention — before broader enrollment. Organizational licensing is the planned second act.
Sprint Pass
Full access · 60 days · Built for active job seekers · One-time, no recurring charge
$40
Monthly
Unlimited stories · Dossier export · Continuous access · Cancel anytime
$19/mo
Founding Annual
Twelve months upfront for founding customers · Loyalty benefits for early believers
$171
Organizations
Staffing firms · University career centers · Workforce development · Planned future release
Custom
05 — Traction & Milestones
Built deliberately.
Validated honestly.
ProofLayer's MVP went live in spring 2026 with zero marketing spend, drew organic visitors who stayed and engaged, and produced early pilot feedback that validated the core loop. The full-vision platform is now specified requirement-by-requirement and in active build.
517
Organic Visitors
First 90 Days
2,800+
Page Views
Generated
18 min
Average
Session Time
ProofLayer LLC incorporated — March 2026
Tulsa, Oklahoma · Build in Tulsa accelerator founder (selected from 30 applicants)
MVP live with organic engagement — spring 2026
Zero marketing spend; hundreds of organic visitors with long session times; core loop (story creation & dossier) the most-used activity. Analytics detail available in diligence.
Early pilot feedback validated the thesis
Pilot users reported clearer thinking, succinct narratives, and STAR-ready stories from their own raw words — small sample, honestly labeled, quotes available with consent
Full platform specified and in build
166 requirements across 17 product domains — screen contracts, behavior contracts, and acceptance tests written before code; truth and privacy enforced by architecture
Payment infrastructure built; founding launch ahead
Stripe integration built and tested; commercial activation gated to the 25-customer founding launch with a verified release candidate
06 — Go-To-Market
Two channels.
Individual adoption. Institutional scale.
B2C · Individual
Search-intent content — the exact questions people ask in career crisis moments
Short-form video — TikTok, Instagram, YouTube
LinkedIn organic presence & founder story
Founding-cohort scarcity → interest waitlist
B2B · Institutional (Planned)
Staffing & veteran support firms — prep candidates at scale
University career centers — student interview readiness
Workforce development organizations
Future platform integrations under evaluation
07 — The Team
One founder.
Five advisors. Lived experience.
Complementary expertise across product, technology, business, brand, talent, and ecosystem — led by a founder with direct lived experience of the problem ProofLayer solves.
Loretta Harrison, PMP
CEO / CTO · Founder
Product development & technical architecture
AI logic & platform oversight
Investor relations & strategic direction
20+ years enterprise telecommunications experience
David Connolly, MFA
UX Operational Infrastructure Advisor
Operational infrastructure & systems design
Business strategy & go-to-market planning
Financial modeling & partnerships
BHD Collective co-owner
Janice Connolly, MBA
UX Strategy & Workflows & Business Advisor
UX strategy, design & user research
Brand consistency & content strategy
Marketing campaigns & nonprofit sector
Veteran liaison · BHD Collective co-owner
Juan Ramirez
Tech & Talent Advisor
Technical architecture guidance
Engineering hiring & vendor selection
AI / ML stack decisions
Tech debt & scalability strategy
Tiffany Winfield, MS, PMP
Hiring & Workforce Advisor
Hiring process design & discipline
Contractor vs. employee classification
Compensation & equity structure
Workforce planning & benchmarking
Michelle Barnett, SVP
Community & Ecosystem Advisor
Investor pipeline & warm-intro strategy
Strategic partnership development
Community-building across customer & buyer ecosystems
Industry analyst relationships
08 — Use of Funds
$250K pre-seed.
Every dollar mapped.
Proposed allocation: complete the full platform, validate with founding customers, and open the organizational channel. Every dollar accelerates a specific outcome.
Completing the full-lifecycle platform: job search, applications, interview experience, work companion
Search-intent content, short-form video, community partnerships
Staffing firms & university career centers
"
I built this because I needed it. I was a laid-off professional who knew my work was strong but could not articulate it under pressure. ProofLayer is what I wish I had — and what millions of working people need right now.
Loretta Harrison, PMP — Founder & CEO, ProofLayer
