Investor Case Study
The Career
Intelligence Gap.
156 million white-collar workers in the US face the same invisible problem — they cannot articulate their own professional value when it matters most. ProofLayer is the first platform built to solve it, for life.
517
Total Visitors
in 90 Days
44→71
Clarity Score
Avg. Lift
01 — The Problem
People build real experience —
but can't prove it.
In every critical career moment — interviews, performance reviews, salary negotiations, promotions — professionals are forced to reconstruct their professional story from memory. And they consistently undersell themselves.
This is not a confidence problem. It is a documentation and structure problem. No tool has ever been built to solve it across the full career lifecycle — until now.
73%
Freeze in interviews
Cannot articulate their own accomplishments on demand. Lost opportunities, extended searches, underselling.
87%
Companies use behavioral interviews
STAR-format storytelling is now the hiring standard. Story prep is required — not optional.
156M
White-collar workers in the US
All face the same credibility gap at career-defining moments. Every single one is a potential user.
02 — The Solution
A lifelong career
intelligence platform.
ProofLayer captures, structures, scores, and deploys a professional's career story — not just for one job search, but across their entire working life. From graduation to retirement.
Other tools give you a template. ProofLayer gives you documented proof — organized, scored, and ready to deploy at the exact moment you need it.
01
Capture
Guided prompts turn raw notes, bullet points, and rough memory into structured input. No polished writing required.
02
Structure
AI transforms input into interview-ready STAR-format stories — the format 87% of employers require.
03
Score
Every story receives a Clarity Score (0–100). Coaching questions strengthen weak areas in real time.
04
Deploy
A reusable dossier — ready for any interview, review, negotiation, or career moment. Permanently yours.
03 — Market Opportunity
A growing, defensible
niche in a $18B market.
Career tools & professional development represent an $18 billion total addressable market. ProofLayer targets the digital self-service layer — a $4.2B serviceable market — with a 3-year obtainable target of $180M.
Why no direct competitor exists:
LinkedIn
Helps you broadcast your profile. Does not capture, structure, or score your actual career stories.
Resume Tools
Format your history. Don't coach you on articulating your impact or scoring story strength.
ChatGPT / AI Tools
Generate generic scripts. Cannot organize YOUR real documented experience. That is ProofLayer's lane.
Interview Prep Apps
One-time prep, not a lifelong bank. No scoring, no dossier, no career intelligence layer.
04 — Business Model
Simple pricing.
Multiple revenue streams.
A freemium top-of-funnel drives individual adoption. B2B licensing creates institutional scale.
Free
2 stories · View-only story bank · Top-of-funnel acquisition
$0
Sprint Pass
Full access · 60 days · Built for active job seekers · No recurring charge
$40
Monthly Pro
Unlimited stories · PDF dossier export · Continuous access · Cancel anytime
$19/mo
B2B License
Staffing firms · University career centers · Workforce development orgs · $30–180M whitespace
Custom
3-Year Revenue Trajectory
ARR projections based on current conversion rates and B2B pipeline assumptions.
05 — Traction
90 days of real data.
Not projections.
ProofLayer launched its MVP with zero marketing spend. Users found us organically — and they stayed.
517
Total Visitors
to Date
2,800+
Page Views
Generated
18 min
Average
Session Time
Live MVP
Operational on tryprooflayer.com — Stage 02 (Interview Prep) fully live
Stripe Payments Live
Payment infrastructure enabled and ready — monetization active
ProofLayer LLC Incorporated
Filed in Oklahoma — March 2026
Defensible Niche Confirmed
Competitive analysis confirms no direct rival in the structured career intelligence space
Core Value Loop Validated
Highest-used activity: Story Creation & Dossier Build — users are engaging exactly where it matters
06 — Go-To-Market
Two channels.
Individual adoption. Institutional scale.
B2C · Individual
Short-form video content — TikTok, Instagram, YouTube
LinkedIn organic sharing & thought leadership
University partnerships — direct to students
Referral loop — users share dossiers, driving organic awareness
B2B · Institutional
Staffing & veteran support firms — prep candidates at scale
University career centers — student interview readiness
Workforce development organizations
Platform integrations — LinkedIn, Trello, Asana ecosystem
$30–180M whitespace · License model
07 — The Team
One founder.
Five advisors. Zero gaps.
Complementary expertise across product, technology, business, brand, talent, and ecosystem — with direct lived experience of the problem we solve.
LH
Loretta Harrison, PMP
CEO / CTO · Founder
Product development & technical architecture
AI logic & platform oversight
Investor relations & strategic direction
Legal, regulatory & product decisions
DC
David Connolly, MFA
UX Operational Infrastructure Advisor
Operational infrastructure & systems design
Business strategy & go-to-market planning
Financial modeling & partnerships
BHD Collective co-owner
JC
Janice Connolly, MBA
UX Strategy & Workflows & Business Advisor
UX strategy, design & user research
Brand consistency & content strategy
Marketing campaigns & nonprofit sector
Veteran liaison · BHD Collective co-owner
JR
Juan Ramirez
Tech & Talent Advisor
Technical architecture guidance
Engineering hiring & vendor selection
AI / ML stack decisions
Tech debt & scalability strategy
TW
Tiffany Winfield, MS, PMP
Hiring & Workforce Advisor
Hiring process design & discipline
Contractor vs. employee classification
Compensation & equity structure
Workforce planning & benchmarking
MB
Michelle Barnett, SVP
Community & Ecosystem Advisor
Investor pipeline & warm-intro strategy
Strategic partnership development
Community-building across customer & buyer ecosystems
Industry analyst relationships
08 — Use of Funds
$250K pre-seed.
Every dollar mapped.
Capital is allocated to complete the platform, validate with real users, and expand beyond Stage 02. No runway burn — every dollar accelerates a specific outcome.
Stages 03–04, dimension coaching, B2B admin layer
Paid search, content marketing, B2B partnerships
Staffing firms & university career centers
"
I built this because I needed it. I was a laid-off professional who knew my work was strong but could not articulate it under pressure. ProofLayer is what I wish I had — and what 156 million professionals need right now.
Loretta Harrison, PMP — Founder & CEO, ProofLayer
